About us - Coto Pelayo

COTO PELAYO

Coto Pelayo was born in response to the needs of small and medium-sized wineries, mostly family-owned, that wish to export but lack the financial and/or human resources to do so.

This is why we created the concept of a winery association for export, complemented by distribution within Spain, primarily in Madrid.

This association model makes us the Export Department for our wineries, as well as their Wine Distributor in Madrid.

We understand firsthand how challenging it is for small and medium-sized wineries to invest in the commercial export sector: from hiring specialized wine staff with language skills, to the costs of travel, fairs, and commercial promotion, among others.

Outsourcing the export department is a perfect option for these types of wineries, as it allows them to access foreign markets more cost-effectively than doing it independently while benefiting from specialized staff for each region of the world.

How Coto Pelayo Works?

We work as if we were a single wine group, with different production facilities spread across Spain and the Export Department located in Madrid. We integrate within each winery and take on the role of Export Manager.

We implement both pull and push commercial actions for our wineries. This means we respond to the requests of our importers, working to have our wineries’ wines included in their product portfolios, as well as actively seeking potential importers for our associated wineries.

Every year, we carry out a series of commercial activities in various countries around the world, with different objectives tailored to each winery.

What Can Coto Pelayo Offer Me as an Importer?

We provide the opportunity to streamline your purchases with the following benefits:

Reduction of logistics costs: By consolidating products from multiple wineries and even creating mixed pallets from various wineries.
Wide product range: Access to wines from the most representative regions of Spain, all while dealing with just one point of contact.
Expert support: You will work with a team specialized in international trade and wine, receiving the commercial and technical support you need, while centralizing all communications through a single contact for multiple products, thus simplifying the management process.
Brand development support: We offer assistance in developing your brand in the destination country through product presentations, commercial activities, tastings, and more.
No added commission costs: The prices from our wineries do not include extra commission fees. We always work with the winery’s standard export rate, as Coto Pelayo is part of the winery itself.

What Can Coto Pelayo Offer Me as a Winery?

Professionalization and market expansion, with the following advantages:

Access to qualified staff in both the wine industry and international trade, ensuring constant guidance on documentation, negotiation, quality and quantitative aspects of wine, and any other factors related to international sales.
The ability to reach many international markets at a reduced cost.
Professionals specialized by world regions, ensuring focused expertise in each area.
Access to our facilities, including a showroom, tasting room, etc.
Control of commercial activity, receiving reports detailing actions taken and information on visited importers.

What Can Coto Pelayo Offer Me as a Wine Professional?

Coto Pelayo is a wine distributor with a national presence, particularly in Madrid. We distribute wines from our associated wineries as well as others, completing a broad catalog that represents the entire Spanish wine landscape, covering a wide range of prices, designations, and grape varieties.
If you are a restaurant, bar, specialty store, distributor, or simply want to impress your clients, suppliers, or employees with wine, Coto Pelayo offers specific consulting tailored to your business, provided by specialized sommeliers who will strive to understand the nature of your business and adapt to your company’s needs, both in terms of wine quality and price ranges.
For corporate gifts, we also offer customized wine presentations and handle all the logistics for your clients, so you don’t have to worry about anything.
We support the Horeca sector with staff training, helping them learn how to better sell each type of wine based on the menu your business offers. We also create wine lists tailored to the gastronomic offering of each establishment.
We deliver across the mainland within 24-48 hours, and for the Balearic and Canary Islands, please inquire about delivery times.